Our Beginning: LAETITIA Eyelash Glue & Brand Story

 

 

We began with a question that many lash artists and clients have asked:
“Is there an eyelash extension glue that doesn’t irritate the eyes?”

Through our testing, we found the honest answer:
No glue can guarantee zero irritation for everyone.
But some formulas clearly caused less discomfort — and that became our starting point.

Rather than settle for what was already on the market — often lacking both quality and care —
we committed ourselves to developing a glue that minimizes irritation as much as possible,
without compromising performance or safety.

Our goal wasn’t perfection — it was real improvement.
The result is LAETITIA: a product created with empathy, tested with sincerity, and trusted by professionals.

When we finally launched, we didn’t lead with hype — we led with honesty.
And invited our customers to feel the difference for themselves.

This is how LAETITIA began — with a product made not just for lashes, but with people in mind.